Evergreen and Topical Content

We’re not talking about rainforests here, but the content you put out can be what’s known as ‘evergreen’ or ‘topical’. Both of these have a place in your content marketing and branding strategy, but what do they each mean and which should you focus on?

Evergreen content

This type of content is information that isn't tied to a specific time or date, and remains relevant for a long time. This could include posts about basic concepts in your field, how-to guides, or answers to common questions. Our team of expert writers can create compelling evergreen content that will provide value to your readers and improve your search engine rankings.

That’s obviously very important, but it’s also harder to stand out from the crowd. By definition, there has been a lot more time for your competition to create evergreen content on the topics you specialise in, meaning there’s more out there already.

Topical content

This type of content is focused on a current event or issue, and is likely to become outdated quickly. Examples of topical content could include news articles, opinion pieces, or analysis of current events.

Given it’s short shelf life it might seem like a waste of time, but consistently putting out opinions and analysis of the latest happenings in your sector can position you as a go-to source of expertise. You should consider the benefits of topical content in their totality, rather than the performance of each individual piece.

Our team of experienced writers can create engaging, timely content that will help you ride the wave of a current trend or event, and position you as a thought leader in your field.

Whether you need evergreen or topical content, our team of skilled writers will work with you to create customised, effective content that meets your goals and objectives. If you want to learn more, get in touch.